Faster Page Loads
Every kilobyte counts on the web. A 2MB image that becomes 400KB loads 5x faster—that's the difference between a user staying or leaving. Google's research shows 53% of mobile users abandon sites that take longer than 3 seconds to load.
Compressed images directly improve your Core Web Vitals scores, which affect both user experience and search rankings. Largest Contentful Paint (LCP) depends heavily on image sizes.
Reduced Storage Costs
Cloud storage isn't free. If you're storing thousands of images or PDFs, compression can cut your storage bills by 50-70%. A 10GB photo library becomes 3-4GB after compression—same photos, fraction of the cost.
This applies to backups too. Smaller files mean faster backups, less bandwidth, and lower egress fees when serving content.
Easier Sharing
Email attachment limits (typically 25MB) and messaging app restrictions make sharing large files frustrating. Compressed files are more likely to:
- Fit within email attachment limits
- Upload quickly on slow connections
- Download faster for recipients
- Take less space on mobile devices
No Visible Quality Loss
Modern compression algorithms are remarkably good at reducing file sizes without visible quality loss. A well-compressed JPG at 80% quality is indistinguishable from the original to the human eye—but can be 60% smaller.
We tune our compression settings to maximise size reduction while maintaining visual quality. The goal is files that look identical but weigh much less.
Privacy Benefits
Compression often includes metadata stripping. By default, we remove EXIF data from images—GPS coordinates, camera settings, timestamps—that could reveal more than you intend to share.
This is especially important before sharing photos publicly or uploading to websites. Your compressed files are smaller and more private.